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GOOGLE: mobile-friendliness to play the part within mobile search rankings

Google recently announced that from 21st April it will be prioritizing within mobile search rankings those websites that are optimized for mobile devices. This step is aimed to bring more relevancy for mobile phone users when searching on Google.

It will immediately become an issue for marketers once this change is in place as the optimized content for mobile devices will become increasingly important. The change in ranking will be the same everywhere regardless of language entering into force since 21st April.

Apart from favouring mobile-friendly websited, Google aims to show more relevant app content within search results. “We will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed” says the official statement.

Clients' testimonials

„I would like to truly recommend agency Partnercis, mainly for their professional and intuitive support involving visibility strengthening of our company on Russian and German market.

I, being a perfectionist, am totally satisfied with the work of this agency. I´m glad I can always rely on a team of experienced experts who clearly understand what they day and who are always able to respond to any impulses from the market in a beneficial way for our company. Mutual discussion is very important as well.
I appreciate personal interest of the agency owner on smooth management of all projects and particular campaigns.

I can honestly recommend Partnercis to all who can´t help themselves and who tried plenty of possible alternatives. Partnercis always have an ace up their sleeve : ).“

Ing. Zdeněk Blažek, jr.
marketing manager
Dřevojas, cooperative

“We have been cooperating with Partnercis for more than a year and main positives we see in personal, professional and pro-active approach. When it comes to performance indicators we are experiencing continual increase in conversion rate or average session duration. Besides that our rankings for selected keywords in terms of SEO are continually being strengthened on German and Russian market.”

Ing. JAKUB VANĚK, Ph.D.
Marketing Manager
ISOTRA a.s.
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