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Czech tourism

Czechtourism case studies

Task:

To implement effective PPC campaign in big cities of Russian Federation (Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, etc.). To gain 40.000 relevant visits with bouncerate max. 66% with CPC up to 12 CZK.

Objective:

To address potential clients with interest to visit Czech Republic. To provide information via Russian language version of portal czechtourism.com. To promote interest in travelling and to extend average length of visit by providing better information on possibilities about visits in Czech Republic. To increase awareness about Czech Republic as an attractive destination for Russian language clientele.

Tools:

PPC systems Yandex Direct, Google AdWrods, PPC services of social network VKontakte. Analytical systems Yandex Metrika and Google Analytics.

Results:

We increased efficiency of CPC by 186% (target CPC 12 CZK was optimized to 4,2 CZK) which met the requirements from initial assignment with bouncerate being in line with requirements as well.