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Ikea case studies


To process an optimization strategy proposal dealing with effective website content adjustments involving potential keywords inclusion.


To conduct keywords analysis including: search queries analysis, competition analysis, dynamics of the field and topic, segmentation according to potential users. To propose content changes including: text editing, content adding, html tags correction, internal links adjustments. To analyse and provide recommendations for approximately 100 pages of web presentation (subpages, categories and articles).


Google AdWords keywords planner, Yandex Metrika keywords planner, system of analyses targeted at keywords penetration, competition analysis, source code validity analysis, website conversion ability analysis, and keywords positions tracking.


Average search engines placement improved approximately by 18 positions per keyword in and approximately by 9 positions in Number of website visitors increased by 23% during the optimization period while all website traffic indicators improved as well.