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Ikea

Ikea case studies

Task:

To process an optimization strategy proposal dealing with effective website content adjustments involving potential keywords inclusion.

Objective:

To conduct keywords analysis including: search queries analysis, competition analysis, dynamics of the field and topic, segmentation according to potential users. To propose content changes including: text editing, content adding, html tags correction, internal links adjustments. To analyse and provide recommendations for approximately 100 pages of web presentation (subpages, categories and articles).

Tools:

Google AdWords keywords planner, Yandex Metrika keywords planner, system of analyses targeted at keywords penetration, competition analysis, source code validity analysis, website conversion ability analysis, and keywords positions tracking.

Results:

Average search engines placement improved approximately by 18 positions per keyword in yandex.ru and approximately by 9 positions in google.ru. Number of website visitors increased by 23% during the optimization period while all website traffic indicators improved as well.