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Task:

To improve organic search results positions within RUNET (Russian Internet) and Anglophone world. To focus on relevant keywords related to the business field of the company. Search engines – yandex.ru, google.ru, google.com.

Objective:

To increase organic search relevant traffic. To increase conversion rate – sending of the inquiry form or other forms of contact (e-mail, telephone).

Tools:

After the initial detailed keywords analysis and after the proper geographical allocation via regional domains – .ru, .com technical and content analyses were conducted. These were followed by the on-page SEO optimization which included web content extension and creation of new landing pages.
Following optimization process aiming to gain the desired visibility within search engines involved the acquisition of relevant backlinks from other websites. For this purpose the supplier network of topic-related websites was created and the linkbuilding strategy was launched. During the implementation period continual monitoring of traffic and positions changes take place using the metric tools from both Google and Yandex.

Results:

Complex search engines support led to significant positions improvements. Average monthly traffic coming from organic search increased year on year by 147%.  Our client recorded a considerable increase in contacts receiving. Project is still under way deepening the further optimization.