Input:
Elaboration of a proposal to optimize the content of the pages in the context of the potential of keywords.
Target:
Creation of keyword analysis: analysis of queries, analysis of competition, dynamics of fields and topics, division by segmentation of potential users. Content change proposal: editing texts, adding texts, revising and correcting html tags, streamlining the structure of internal links. The analysis and recommendations concerned about 100 pages of the web presentation (subpages, categories and articles).
Tools:
Google AW keyword designer, Yandex Metrika keyword designer, keyword penetration analysis system, competitor analysis, source code validity analysis, site conversion analysis and kw position tracking.
Result:
Improvement of the average position of the site in search by about 18 positions per keyword in yandex.ru and by 9 positions in google.ru. 23% average visit increaseand improvement in visit average metrics compared to pre-optimization.



