Assignment:
Realization of a PPC campaign in large cities of the Russian Federation (Moscow, St. Petersburg, Yekaterinburg, Novosibirsk, etc.), to get 40,000 relevant visits with a bounce rate of max. 66%, with a CPC of up to CZK 12.
Target:
Addressing potential clientele interested in visiting the Czech Republic and providing information through the Russian-language version of the czechtourism.com portal. Supporting interest in traveling and extending the average length of stay by providing better information about the possibilities of staying in the Czech Republic. Raising awareness of the Czech Republic as an interesting and advantageous destination for Russian-speaking clientele.
Tools:
PPC systems Yandex Direct, Google Adwords, and PPC services of the VKontakte social network. Analytics systems Yandex Metrika and Google Analytics.
Result:
We increased the CPC efficiency by 186% (we optimized the max. target CPC of CZK 12 to the level of CZK 4.2), which met the parameters of the relevant visit from the assignment – the maximum bounce rate.
