The English search engine – Google is still growing

According to the data of the analytical company StatCounter, 88.60% of Internet users used Google in February 2014 to enter a query. Currently, the English search engine – Google, as in most other European countries, is the absolute leader in the British market with Internet search engines.

The English search engine and its research

According to the survey, the second place in the market with English search engines in February of this year, with 6.38% of the total number of queries, was taken by the English search engine – Bing (owned by Microsoft). Microsoft has been trying to push into the search engine market for several years with very limited success. However, Bing, the successor to MSN Live Search, could change that. Search Engine Bing was launched in 2009 with a marketing budget of £60 million, it quickly became a serious rival to Search Engine Google.

The third place with 3.44% belongs to the English search engine – Yahoo. The share of other search engines in Britain in February 2014 was 1.58%.

For comparison, for example, in the USA, the share of search engines is slightly more balanced compared to Britain: Google – 61%, Yahoo – 17%, Bing – 15%, Ask – 4%, AOL – 2%, other search engines – 1%.

According to experts, this year, in general, when promoting websites in search engines, the importance of using visual content (e.g. photo, video, audio) is increasing, in which case there is an increase in trust in the brand, which ultimately helps the company’s sales growth.

If we look at the English search engine and the internet search engine market in the UK 2014, then according to the data from March 2014, it can be said that it is a story of three companies: Google, Yahoo and Microsoft. Our chart shows the share of search engines companies based on data from StatCounter’s digital survey.

According to forecasts, Google will continue to have the majority market share not only in Great Britain in 2014, it accounts for 89.22% of all requests in search engines. 5.93%.

If we summarize it generally, the situation in the market with search engines is as follows:- Google dominates, Yahoo is struggling and Microsoft is growing. Only time will tell if this trend will continue.