Almost 6 years have passed since the introduction of the Cyrillic domain of the Russian Federation zone, and it is safe to say that the forecasts of the pessimists have not been fulfilled. They claimed that this domain will never be popular and a large part of the domains registered in the first week will not last more than 1 year. In two months of operation of the RF zone, the number of registered domains exceeded 700,000, which brought the national Russian zone into the TOP 20 most popular world domains. Currently, a domain in the RF zone is quite a competitive option compared to the standard zone. RU in Latin. Despite the fact that search engines and some other services still have a problem with working Cyrillic in names, these domains are easy for clients to remember.
The RF domain is the world’s largest international top-level domain (IDN-domain). Cyrillic domains are more popular among customers who welcome the opportunity to create a website name in Russian (83% of users prefer the Russian variant over the international variant). Finally, the Cyrillic domain of the Russian Federation is more popular than the international zones .COM, .NET, .ORG and others. Domains in Cyrillic are most often used for local websites, online stores, product catalogs and other business websites.
In addition, despite the growth dynamics in 2012, the number of domains in the Cyrillic zone decreased by 17%. A further decline is expected over the next 5-6 years, according to expert forecasts. Then it starts growing again. At the end of 2012, 780,000 domains were registered, which is 157,000 fewer than at the beginning of the year (a decrease of 16.8%). The main reason is the non-renewal of domains that were registered due to excessive demand in November and December 2010.
Source: new.yandex.ru
