With the help of the new exchange, advertisers can buy paid placement of posts and messages within the community, choose the time of publication of these entries, and also monitor the statistics and overall effectiveness of the advertising campaign.
According to the information of the Internet publication, “Zuckerberg Call”, the commission that “VKontakte” collects for placing advertisements through the exchange is 45%. The fee is calculated from the paid post placement price determined by the community owner.
The advertiser pays a commission (VAT payment goes to the company “VKontakte”). The commission includes the costs of content and development of the service, as well as various premiums and bonuses intended for advertising agencies.
Currently, the exchange works on a beta-testing basis and is available only to owners of public servers with daily traffic of more than 100,000. users. It is planned to provide access for all other “VKontakte” users by the end of 2013.
The social network “VKontakte” was launched in 2006. Currently, vk.com is one of the most visited sites on the runet. Daily traffic of “VKontakte” exceeds 50 million users. In total, more than 220 million users are registered in the “VKontakte” social network.
Source: http://lenta.ru/news/2013/11/05/exchange/
