The world’s most used search engine is Google, it has a dominant position in most countries of the world. Exceptions are Russia (Yandex), China (Baidu), Japan (Yahoo). In the Czech Republic, the volume of searches is divided roughly in half between Google and Seznam.cz.
The average internet user in the Czech Republic spends the most time searching on the internet, which according to the latest surveys is almost 10 hours per month. Google today not only provides text search, but you can also search in images, videos, maps, etc. Recently Google introduced search goods, so-called Google shopping.
What does the term Google SEO mean?
The term SEO is increasingly entering the vocabulary of both online marketers and progressive company executives. SEO translates into Czech as search engine optimization. The goal of this discipline is to ensure that your website appears on the first page of search engines for selected keywords. According to statistics, about 95% of users are satisfied with search results on the first page. Companies in the world consider SEO to be the most valuable source of demand. If your website is not appearing on the first page of search engines, those potential customers of yours are likely to reach out to a competitor that appears on page 1 of search engines , which means they are doing better SEO .
Keyword analysis is very important when implementing SEO. The goal is to find as many keywords as possible that relate to your industry and are used by your potential customers when searching. Getting on the first page of search engines usually requires a good strategy, a quality SEO agency and at least 3-6 months of time. The results vary from field to field, according to the competition and the number of subjects.
How does Google SEO actually work?
So that Google can provide you with the most adequate information when searching , specialized programs of Google, the so-called robots, search millions of websites around the world every day and index their pages according to various criteria. In order to be able to provide this service, Google has developed and is still optimizing the algorithms according to which search takes place. Setting up bot algorithms is key to understanding the whole subject ofSEO.
The search engine Google changes its algorithm more and more often, even several times a year. Google algorithms are constantly improving. After the Google Penguin 1.0, Google Panda, Google Penguin 2.0 algorithms, the new Google Hummingbird appeared in September of this year. This is an algorithm that will affect up to 90% (previously it was only fractions) of all searches in the world. It represents the biggest modification of the algorithm, where it focuses on the shape of the search query, where the focus is not only on keywords, but also on the entire sentence. It now affects the searchability and importance of long tail keywords.
You’re probably wondering how your website is doing in terms of SEO. You can choose a few keywords that potential customers are looking for and type them into the search bar of Google. However, it is better to use professional tools that will tell you the exact ranking of your website in all SEO areas.
Sources:
http://www.mediaguru.cz/2012/05/proc-je-seo-pro-vasi-firmu-dulezite/
