Input:
Improvement of positions in natural search results for google.com and Russian search engines (Yandex, Google Russia). Focusing on relevant keywords related to the company’s field of activity.
Target:
Increase relevant traffic from organic search.
Tools:
Based on a detailed analysis of keywords, an analysis of the technical and content status of the website was carried out. By converting to regional domains (.ru, .com) the correct geographical assignment was achieved. This was followed by modifications from the point of view of On-page SEO, including the expansion of the website content and the creation of new landing pages.
Another way to improve your website’s search engine visibility was to get relevant backlinks from other websites. To ensure this activity, a supplier network of websites, thematically close to the BMT project and a link building strategy, was created.
Result:
Comprehensive support in search engines has brought a significant shift in improving positions in the results list – SERP. Traffic from organic search has increased by orders of magnitude compared to the initial state. In the case of the Russian project, a distortion in the development of visitors can be observed, apparently caused by the influence of the Ukrainian conflict.
