Input:
Creation of a tailor-made e-shop for the Russian market, focusing on improving design and usability. Effective promotion in the Russian search engines Yandex and Google for very competitive queries, profile management on the VKontakte social network.
Target:
Maximize conversion rate. Increasing relevant traffic from the Russian Federation and supporting the brand.
Tool:
We replaced the original e-shop with outdated graphics and not very user-friendly controls with an e-shop with modern graphics and optimal usability (www.dreja.ru).
In the past, the client collaborated directly with a Russian online agency in SEO, the results were insignificant. After analyzing the current status of the positions, a list of keywords and strategies for progress within On-page and Off-page SEO activities were created.
Editing of the website’s content page and HTML code was followed by link building activities. The backlink building strategy was very progressive, both in terms of quality and quantity, due to the high frequency of inquiries and competition. A network of supporting microwebs was also created within Off-page.
Part of the project is also management of a PPC campaign in Yandex Direct.
The entire period of implementation is accompanied by continuous control of the traffic status and the website’s position in the search results.
Result:
The e-shop with a new design had a significant positive effect on the time spent on the website and the number of pages viewed (see figure below).
Through SEO and PPC, we increased website traffic year-on-year by 150%. The share of PPC Yandex Direct was 17% of the total traffic. Sales on the e-shop increased tenfold. Based on a specific type of product (bathroom furniture), our activities also had an impact on sales in sample stores and partner stores in RF.
Cooperation is further expanded by promotional activities in Kazakhstan and Germany.
Website: www.dreja.ru
