Input:
Improving positions in organic search results in Germany. Focusing on relevant keywords related to the company’s line of business. Search engine google.de.
Target:
To strengthen the selected keywords in the TOP 10 search results, to increase traffic from organic searches from Germany.
Tool:
Based on a detailed analysis of keywords, an analysis of the technical and content status of the website was carried out. By converting the domain .cz to .de (the domain name of the combination of the keyword with the mark) the correct geographical assignment was achieved through the regional domain. This was followed by modifications in terms of the On-page SEO factor, including the expansion of the website content and the creation of new landing pages.
Another way to improve your website’s search engine visibility was to get relevant backlinks from other websites. To ensure this activity, a supplier network of websites, thematically close to the ISOTRA project, and a link building strategy were created.
The overall period of implementation is accompanied by continuous monitoring of the traffic status and the location of the website in the google.de search results.
Result:
Comprehensive support in search engines brought a significant shift in improving positions in the results list – SERP. Organic search traffic increased by 325% (within a 4 month period).
The project is being expanded to include other regions – Russia,…
