Input:
Improving positions in natural search results within RUNET (Russian Internet) and the Anglophone world. Focusing on relevant keywords related to the company’s line of business. Search engines – yandex.ru, google.ru, google.com.
Target:
Increasing relevant traffic from natural search and increasing conversion – sending an inquiry form and other contact methods (email, phone).
Tool:
After creating a detailed analysis of keywords and correct geographical assignment through regional domains – .ru, .com, an analysis of the technical and content status of the website was carried out. This was followed by modifications in terms of the On-page SEO factor, including the expansion of the website content and the creation of new landing pages.
Another way to optimize and improve your website’s visibility in search engines was to get relevant backlinks from other websites. To ensure this activity, a supplier network of websites, thematically close to the PAPCEL project, and a link building strategy was created.
The entire period of implementation is accompanied by continuous monitoring of the traffic status and the website’s position in the search results of Google and Yandex systems.
Result:
Comprehensive support in search engines brought about a shift in the improvement of positions in search engines. Monthly traffic from natural search increased by 147% year-on-year. The customer’s receipt of contacts from websites increased significantly.
The project is further deepened by new activities.
