Input
PR campaign that will introduce SKYPE services as a platform for conducting effective ways of communication and associated entertainment in various situations and during various activities of potential or permanent SKYPE users in the Russian-speaking Internet environment.
Target:
The goal was to present SKYPE tools as a platform for online calls (skype to skype), video calls, conferences, chatting, and at the same time inspire existing clients to use other SKYPE services, such as paid calls to various types of telephone devices, cheap calls abroad on the Russian-speaking market.
Tool:
A total of 5 PR articles were created, which were accompanied by infographics and photos. This was followed by the distribution of PR articles to specialized news portals. Some highly innovative PR article topics appeared in the real world use of SKYPE services for the very first time: On-line language teaching, Housekeeping using skype video calls, Use of video calls and chat in the field of group gaming, use of SKYPE blog as a social media service.
Result:
The PR campaign brought to the client a significant increase in the creation of blogs and the number of reviews in the area of the SKYPE blog by approximately 4x and an increase in visits to SKYPE blogs. Linkbuilding brought a real strengthening of search positions on Yandex.ru and google.ru. on keywords: online calls, online video calls.
The project was deepened in other smaller projects due to the great satisfaction of the client.
