Entry:
Creation of a functional web presentation in several language versions (working on regional domains). Effective support of language mutations in search engines – SEO. Regions: Poland, Russia, Germany, Anglophone world, Czech Republic.
Target:
Emphasis on website usability in order to maximize the conversion rate (conversion = form submission, mail contact, etc.). Increasing foreign traffic within relevant keywords.
Tools:
The web presentation runs on the WordPress editorial system. Among the main modifications, from the point of view of usability, were the product guide on the homepage and the “Ask” button for each type of machine.
After creating a detailed keyword analysis, an analysis of the technical and content status of the website was carried out. This was followed by modifications in terms of the On-page SEO factor, including the expansion of the website content and the creation of new landing pages.
Another way to optimize and improve your website’s visibility in search engines was to get relevant backlinks from other websites. To ensure this activity, a supplier network of websites, thematically close to STRJIMPORT’s activities, and a link building strategy was created.
The entire period of implementation is accompanied by continuous control of the traffic status and the website’s position in the search results.
Result:
The very creation of the new website had a positive effect on increasing the time spent on the website and the number of pages viewed. A secondary effect was also an increase in conversions.
Comprehensive support in search engines brought a significant shift in improving positions in foreign search engines. Monthly traffic increased by 50% year-on-year. The website is visited by users from more than 100 countries of the world every month. The number of conversions (inquiries) from the website has significantly increased for the customer.
The project is being further expanded – negotiations are currently underway regarding online promotion in Austria.
