The content of the website is the absolute foundation in the eyes of the search engine. The more content, the bigger the website, the more authority from the search engine’s point of view and at the same time the bigger portfolio of keywords that people can find you on. Content is evaluated from many different points of view, the basis of course is quantity, so the rule here is that there is never enough content. Another important element is clarity and division, the main purpose of which are H1, H2 and other tags. And last but not least, there is the variety of content, so the text should be enriched with images and, if possible, videos.


